Cifr in Sports
"Cifr is a game-changer for football and sports as a whole. It's not just about protecting merchandise – it's about creating a trusted connection between clubs and fans. This technology ensures every piece of merchandise tells its true story, while giving supporters access to exclusive experiences they deserve."
How it Works
Authentic Merchandise
Ensure the authenticity of match-worn items and collectibles with unbreakable verification.
Fan Protection
Protect supporters from counterfeit merchandise and tickets while enhancing their experience.
Community Building
Connect clubs directly with fans through exclusive content and unique experiences.
Sustainability
Track authentic merchandise lifecycle and promote sustainable practices in sports.
Consumer Value Propositions
Showcase what Cifr adds for fans — from authenticated tickets and rewards to VIP experiences and live engagement.
Business Value Propositions
Turn authenticated moments into measurable business value — deeper data, smarter offers, and new revenue.
Data Insights & Fan Analytics
See who is actually buying, activating, and engaging — not just who you sold to.
Scans by method
Where items are scanned
68%In‑market
Stadium & venue41%
Retail & high street27%
Home / remote32%
Fans unlocked over time
LaunchMonth 1Month 3Season end