About Us

A dedicated team, focused on achieving a purpose-driven mission

Our Team

Meet the visionary leaders driving innovation and excellence at Cifr

Ali Alawadi
Founder

Ali Alawadi

President of Technology and Silicon Innovation

Jack Harper
Co-Founder

Jack Harper

President of Operations

Rio Ferdinand

Rio Ferdinand

Chief Global Relationship Officer

Chris Adams
Co-Founder

Chris Adams

Chief Business Officer

Dedicated professionals committed to bringing cutting-edge solutions to life

David Moore

David Moore

Strategic Advisor

Niall Kelly

Niall Kelly

Legal Operations Director

Benjamin Bell

Benjamin Bell

Patent & IP Rights Counsel

Bradley Mulhall

Bradley Mulhall

Legal Counsel

Andrew Glennon

Andrew Glennon

Global Relations & sales

Lucia Bordi

Lucia Bordi

Marketing

Mission & Vision

Transform every physical product into an intelligent, interactive experience, where authenticity is guaranteed and engagement is limitless.

Mission

Transform every physical product into an intelligent, interactive experience, where authenticity is guaranteed and engagement is limitless.

Vision

Cifr powers the intelligence layer for physical goods—where innovation meets security, and every object becomes interactive.

A world where products carry verified identities, tell their own stories, and forge meaningful connections between brands and people.

Every product, authenticated. Every interaction, meaningful. Every object, alive.