cifr for

Brand Protection & Product Authenticity

Every minute of the day consumers globally are getting ripped off by counterfeit products, which is tarnishing the reputation of genuine brands. Cifr was founded to solve this problem.

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The problem

There is a global counterfeit crisis

It is forecasted the annual loss in sales globally for the retail sector from counterfeit goods is £25 billion. 66% of consumers who accidentally buy counterfeit products lose faith in purchasing from the same brand in the future.

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Cifr was created to solve this problem

Protecting the reputation of your organisation isn’t easy, see how Cifr can solve some of your challenges.

Increase brand reputation

Authenticity that Builds Brand Loyalty

As a brand, you need the unparalleled security and authenticity verification offered by Cifr. Integrating Cifr's cutting-edge & uncloneable technology into your operations protects your brand against counterfeiting, preserves the integrity of your products, and enhances customer & brand engagement.

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Benefits

Protection Against Counterfeits

Consumer marketing, engagement & loyalty

Market Differentiation

Reduced Financial Losses

Solutions for different challenges

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Fashion & Luxury Goods

Cifr offers a sophisticated authentication solution for luxury fashion items, including designer handbags, shoes, and clothing. This service is vital in an industry plagued by counterfeiting, as it helps preserve the authenticity of each product, maintaining brand integrity and consumer confidence.

Pharmaceuticals

Cifr provides a secure verification system in the pharmaceutical industry, where the authenticity of products is often a matter of life and death. This system guarantees the genuineness and safety of medications, safeguarding consumers against counterfeit drugs that might be ineffective or dangerous.

Fine Wines & Spirits

In the fine wines and spirits industry, where provenance and authenticity are of utmost importance, the Cifr authentication system is crucial. As counterfeit beverages become more common, Cifr offers a dependable method for verifying the authenticity and origin of premium wines and spirits. This not only ensures customers of the quality and heritage of their purchase but also safeguards the integrity and reputation of brands in this high-value market.

Luxury Watches and Jewellery

The Cifr system is adeptly suited for luxury watches and jewellery, offering a certificate of authenticity that enhances value and provides reassurance for high-value purchases.

Sporting Goods

In the sporting goods sector, Cifr plays a key role in authenticating a wide range of items, from high-performance gear to sports memorabilia. This ensures that consumers receive authentic products for their athletic and leisure activities.

Art and Collectibles

Cifr offers a reliable method to verify the authenticity and provenance of art pieces and collectibles, a critical factor in an industry where the authenticity of each item is directly linked to its value.

Food & Beverage

In the food and beverage industry, Cifr's authentication system plays a vital role in verifying the quality and origin of products. This is especially crucial for items that are organic, artisanal, or specific to a particular region.

Automotive Parts

Cifr's authentication system is essential in the automotive industry, particularly for verifying the authenticity of automotive parts. Counterfeit components not only compromise vehicle performance but also present substantial safety hazards. Cifr's system authenticates a wide range of parts, from engine components to exterior accessories, offering both manufacturers and consumers assurance of quality and safety.

Cosmetics & Beauty Products

In the cosmetics and beauty industry, where the authenticity of products significantly impacts consumer health and brand reputation, Cifr provides a vital solution. Its system guarantees the originality and safety of skincare products, makeup, and other beauty items. This is especially important in an industry that is greatly affected by counterfeit products, which may contain harmful or unregulated ingredients.

How it works

We bring together everything that’s required to put a stop to counterfeiting and the tools to engage your customers. Our white-label unified platform consists of our proprietary chip technology, mobile verification app and our software suite - giving brands complete control over their reputation and the ability to engage their customers in real-time with a suite of marketing tools.

Cifr Chip

Traditional and alternative authentication systems, such as QR codes, NFC tags, holograms, and serial numbers, lack security and are easily cloned.

The Cifr Chip is distinguished by its advanced security features, including blockchain integration, unique encryption keys, and proof counts.

Cifr App

Simply download the app, locate the microchip on a physical product, scan it with your smart device and Cifr will verify the authenticity of your product.

The app is customised to a brand and you can access the proof of ownership, exclusive offers and relevant content.

Cifr Suite

Cifr Suite is our toolkit for brand protection teams. It is a comprehensive software solution, designed specifically for organisations that are using the Cifr system to authenticate their products.

It hosts a broad feature set that allows organisations to effectively manage and monitor their products, and build strong customer relationships.