A dedicated team, focused on achieving a purpose-driven mission
Learn more about our mission and the team behind Cifr.io.
Our mission
At Cifr, our mission is to redefine the landscape of physical product authentication & brand engagement. We harness the power of cutting-edge encryption technologies to provide unparalleled security in the battle against counterfeiting.
Through our innovative Chip, equipped with advanced encryption techniques, we offer a solution that is immune to cloning, resilient against quantum threats, and impervious to tampering.
Our commitment is to empower brands with the tools they need to effectively detect and prevent counterfeit activities whilst rewarding their consumers who buy the brands authentic items.
Join us in our quest to establish a new standard of security and a new era of brand & consumer engagement.
Our team
Meet the Cifr team
![](https://cdn.prod.website-files.com/656649c500e03a7c74ad938f/658454a00348e6f4ef8f6488_Cifr%20chip%20image.jpg)
Ali Alawadi
Director & Co-Founder
![](https://cdn.prod.website-files.com/656649c500e03a7c74ad938f/658454a00348e6f4ef8f6488_Cifr%20chip%20image.jpg)
Chris Adams
Director & Co-Founder
![](https://cdn.prod.website-files.com/656649c500e03a7c74ad938f/658454a00348e6f4ef8f6488_Cifr%20chip%20image.jpg)
Jack Harper
Business operations
![](https://cdn.prod.website-files.com/656649c500e03a7c74ad938f/658454a00348e6f4ef8f6488_Cifr%20chip%20image.jpg)
Chris Adams
Director
![](https://cdn.prod.website-files.com/656649c500e03a7c74ad938f/658454a00348e6f4ef8f6488_Cifr%20chip%20image.jpg)
Lucia Bordi
Marketing & PR
![](https://cdn.prod.website-files.com/656649c500e03a7c74ad938f/658454a00348e6f4ef8f6488_Cifr%20chip%20image.jpg)
Nial Kelly
Legal
![](https://cdn.prod.website-files.com/656649c500e03a7c74ad938f/658454a00348e6f4ef8f6488_Cifr%20chip%20image.jpg)
Keli Evans
Finance
![](https://cdn.prod.website-files.com/656649c500e03a7c74ad938f/658454a00348e6f4ef8f6488_Cifr%20chip%20image.jpg)
Breanna Smith
Office manager