A dedicated team, focused on achieving a purpose-driven mission

Learn more about our mission and the team behind Cifr.io.

Our mission

To transform physical product authentication through advanced encryption technologies.

At Cifr, our mission is to redefine the landscape of physical product authentication & brand engagement. We harness the power of cutting-edge encryption technologies to provide unparalleled security in the battle against counterfeiting.

Through our innovative Chip, equipped with advanced encryption techniques, we offer a solution that is immune to cloning, resilient against quantum threats, and impervious to tampering.

Our commitment is to empower brands with the tools they need to effectively detect and prevent counterfeit activities whilst rewarding their consumers who buy the brands authentic items.

Join us in our quest to establish a new standard of security and a new era of brand & consumer engagement.

Our team

Meet the Cifr team

Ali Alawadi

Director & Co-Founder

Jack Harper

Business operations

Chris Adams


Lucia Bordi

Marketing & PR

Nial Kelly


Keli Evans


Breanna Smith

Office manager